The way in which Media Exposure is measured (e.g., exposure, recall or recognition)
The way in which the answers of the respondents were administrated, for example self-report, other-report or registration.
The medium or media towards which exposure was measured. This can be more than one medium.
The research area in which the measurement has taken place. For instance, political, entertainment, advertising, health, sex or general. A research can belong to more than one research area.
Participants were asked four questions regarding their general video game play across four different time periods. This measure constituted a general video game playing estimate over approximately 5-6 years, from junior high to early college.
Measures TV genre exposure: respondents are asked to indicate how often they watch specific TV genres
Measures both the frequency and content of adolescents' media exposure regardless of media channel. The scale includes 17 items that assess exposure to antisocial (8 items) and neutral (9 items) media content.
The Content-based Media Exposure (C-ME) Scale includes 12 items that measure the extent to which one exposes him-/herself to antisocial or risk behavior media content, and 10 items that measure exposure to pro-social media content. The C-ME measures both the frequency and the content of adolescents’ and young adults’ media exposure, regardless of how the media is consumed (e.g., via TV, Internet, DVD, games).
This scale measures self-reported exposure to violent content in TV shows and games.
Measures content-relevant and content-irrelevant television viewing. The former was constructed by adding the number of hours per week participants indicated that they watched the categories of daytime soap operas, evening dramas, news, news magazines, tabloid news, daytime talk shows, movies on television, and movies on VCR. The latter was constructed by adding the number of hours per week participants indicated they watched in the remaining categories (sports, comedies, music television, late night talk shows, and game shows).
