Attention / multiple media / health
Measures attention to media information on nutrition topics
The way in which Media Exposure is measured (e.g., exposure, recall or recognition)
The way in which the answers of the respondents were administrated, for example self-report, other-report or registration.
The medium or media towards which exposure was measured. This can be more than one medium.
The research area in which the measurement has taken place. For instance, political, entertainment, advertising, health, sex or general. A research can belong to more than one research area.
Measures attention to media information on nutrition topics
Measures attention to health topics on TV, on the radio, in newspapers, in magazines, and on the internet
Measures thin-ideal television exposure.
Measures weekly television viewing (hours/day).
Participants were presented with a copy of the previous weeks’ television guide and asked to circle the programmes they had actually watched. Based on this measure, total television viewing hours were calculated. Type of program was also determined.
A list of 17 common women’s fashion magazines was presented, with additional space to add ‘others’. For each magazine women were asked to indicate whether they had bought it in the last 4 weeks, read or looked at someone else’s copy and to estimate how much time they had spent on it.
Measures monthly health media exposure by summing five items
Measures general media use by averaging television, newspaper and internet use in the past seven days.
Measures health media exposure in the past year: internet
Measures health media exposure in the past year: magazines and/or newsletters
Measures health media exposure in the past year: local TV news
Measures health media exposure in the past year: dramatic/comedy television
Measures health media exposure in the past year: newspapers and/or general magazines