Home > Appel, V., Weinstein, S., & Weinstein, C. (1979). Brain activity and recall of TV advertising. Journal of Advertising Research, 19(4), 7–18.

Appel, V., Weinstein, S., & Weinstein, C. (1979). Brain activity and recall of TV advertising. Journal of Advertising Research, 19(4), 7–18.

Appel, V., Weinstein, S., & Weinstein, C. (1979). Brain activity and recall of TV advertising. Journal of Advertising Research, 19(4), 7–18.