Home > Davis, R., & Sajtos, L. (2008). Measuring consumer interactivity in response to campaigns coupling mobile and television media. Journal of Advertising Research, 48(3), 375–391.
Search measures
Davis, R., & Sajtos, L. (2008). Measuring consumer interactivity in response to campaigns coupling mobile and television media. Journal of Advertising Research, 48(3), 375–391.
Davis, R., & Sajtos, L. (2008). Measuring consumer interactivity in response to campaigns coupling mobile and television media. Journal of Advertising Research, 48(3), 375–391.
