Home > Fitzgerald, J. (2004). Evaluating return on investment of multimedia advertising with a single-source panel: A retail case study. Journal of Advertisement Research, 44(3), 262–270.

Fitzgerald, J. (2004). Evaluating return on investment of multimedia advertising with a single-source panel: A retail case study. Journal of Advertisement Research, 44(3), 262–270.

Fitzgerald, J. (2004). Evaluating return on investment of multimedia advertising with a single-source panel: A retail case study. Journal of Advertisement Research, 44(3), 262–270.