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Home > Krugman, H. E. E. (1971). Brain wave measures of media involvement. Journal of Advertising Research, 11(1), 3–9.

Krugman, H. E. E. (1971). Brain wave measures of media involvement. Journal of Advertising Research, 11(1), 3–9.

Krugman, H. E. E. (1971). Brain wave measures of media involvement. Journal of Advertising Research, 11(1), 3–9.