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Home > McDonald, S. (2008). The long tail and its implications for media audience measurement. Journal of Advertising Research, 48(3), 313–319.

McDonald, S. (2008). The long tail and its implications for media audience measurement. Journal of Advertising Research, 48(3), 313–319.

McDonald, S. (2008). The long tail and its implications for media audience measurement. Journal of Advertising Research, 48(3), 313–319.