Home > Pilotta, J. J., Schultz, D. E., Drenik, G., & Rist, P. (2004). Simultaneous media usage: A critical consumer orientation to media planning. Journal of Consumer Behavior, 3(3), 285–292.

Pilotta, J. J., Schultz, D. E., Drenik, G., & Rist, P. (2004). Simultaneous media usage: A critical consumer orientation to media planning. Journal of Consumer Behavior, 3(3), 285–292.

Pilotta, J. J., Schultz, D. E., Drenik, G., & Rist, P. (2004). Simultaneous media usage: A critical consumer orientation to media planning. Journal of Consumer Behavior, 3(3), 285–292.