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Home > Wells, W. D. (1964). Recognition, recall, and rating scales. Journal of Advertising Research, 4(3), 2–8.

Wells, W. D. (1964). Recognition, recall, and rating scales. Journal of Advertising Research, 4(3), 2–8.

Wells, W. D. (1964). Recognition, recall, and rating scales. Journal of Advertising Research, 4(3), 2–8.