All measures

Categories

We found 78 hits

Exposure / multiple media / politics

Type of measure
Exposure
Administration
Registration
Domain
Political

Panelists were offered a web-enabled smart phone. The IMMI phones detect ambient room noise for each panelist on every day. The sounds were encoded, not recorded. By automatically comparing the uploaded audio fingerprints captured by the phones with audio fingerprints stored on the IMMI servers, IMMI identifies all of the media to which each respondent is exposed to.

Exposure / multiple media / violence

Type of measure
Exposure Recall
Administration
Self-report
Domain
Violence

This is modified version of the General Media Habits Questionnaire (Anderson & Dill, 2000). To calculate EMV exposure, ratings of physical violence for each title were multiplied by the corresponding amount of time spent watching or playing, and averaged for all 10 listed favorite media.

Media use / television / health

Type of measure
Recall Recognition
Administration
Self-report
Media
Television
Domain
Health

Participants were presented with a copy of the previous weeks’ television guide and asked to circle the programmes they had actually watched. Based on this measure, total television viewing hours were calculated. Type of program was also determined.

Recall / magazine / health

Type of measure
Recall
Administration
Self-report
Media
Magazine
Domain
Health

A list of 17 common women’s fashion magazines was presented, with additional space to add ‘others’. For each magazine women were asked to indicate whether they had bought it in the last 4 weeks, read or looked at someone else’s copy and to estimate how much time they had spent on it.

Recall / multiple media / multiple domains

The Content-based Media Exposure (C-ME) Scale includes 12 items that measure the extent to which one exposes him-/herself to antisocial or risk behavior media content, and 10 items that measure exposure to pro-social media content. The C-ME measures both the frequency and the content of adolescents’ and young adults’ media exposure, regardless of how the media is consumed (e.g., via TV, Internet, DVD, games).

Recall / multiple media / sexuality

Type of measure
Recall
Administration
Self-report
Domain
Sexuality

Measures sexual media exposure in adolescence with 5 seperate questions. Youth were placed into 1 of 3 categories: (1) Almost none / No exposure to sexual material in any medium. (2) Some exposure to sexual material in at least 1 medium. (3) Many or almost all / all exposure to sexual material in at least 1 medium.

Recall / television / general

Type of measure
Recall
Administration
Self-report
Domain
General

Measures mothers’ television viewing time. Television viewing time in hours per timeline was calculated by adding all of the marked checkboxes and dividing this sum by 4. Weekly television viewing time was calculated by multiplying the weekday viewing hours (Timeline 1) by 4 and adding the result to the number of hours reported for Wednesday (Timeline 2) and Saturday and Sunday (Timeline 3).

Recall / television / multiple domains

Type of measure
Recall
Administration
Self-report
Media
Television
Domain
General

Audience availability: Measures the number of hous that a person is available to watch television. It is based on the respondent’s selection of time periods s/he is available to watch television on a typical weekday and a typical weekend.

Recall / television / multiple domains

Type of measure
Recall
Administration
Self-report
Media
Television
Domain
General

Audience access: Respondents were asked whether they have access to television in their current residence. Then, respondents were asked to report the number of channels they can access through their TV sets and the cost for the multi-channel service in their current residence.

Recall / television / politics

Type of measure
Recall
Administration
Self-report
Media
Television
Domain
Political

This 'combined measure' of exposure to television advertising combines information about the viewing habits of individuals and the actual distribution of campaign advertisements. In this measure, exposure to a particular television ad is regarded as a function of two factors: the frequency with which an advertisement is aired in a particular media market and the quantity of television viewing by a particular respondent. This measure therefore weighs the frequency with which an advertisement is aired with self-reported television viewing for the relevant daypart.

Recall / television / politics

Type of measure
Recall
Administration
Self-report
Media
Television
Domain
Political

This measure makes use of the ‘‘item count technique’’ (Miller, 1984): Respondents read a list of behaviors and are asked to report how many of those behaviors they performed the day before the interview. This measure allows respondents to report their news exposure without revealing it to the interviewer, thus relieving presentational pressures.

Recall / television / politics

Type of measure
Recall
Administration
Self-report
Media
Television
Domain
Political

This measure makes use of certain 'anchors' and thereby follows survey methodologists’ recommendations to point respondents towards effective estimation rules. Information about the frequency of the behavior in the population offers respondents a reference point for their estimates and encourages them to consider whether or not this reference point applies to them.

Recall / television / sexuality

Type of measure
Recall
Administration
Self-report
Media
Television
Domain
Sexuality

Television viewing was assessed via six questions that asked participants to indicate the number of hours they watch TV (any channel) on an average weekday morning, afternoon, evening and late night, on Saturday and on Sunday. These six questions data were summed to create a measure of weekly television viewing hours, which was converted to monthly hours to be more consistent with the other measures.

Recall / television / sexuality

Type of measure
Recall
Administration
Self-report
Media
Television
Domain
Sexuality

Measures frequency of viewing music videos. The measure consists of five questions that examine the number of hours students watch music videos during the week (morning, afternoon and evening), on Saturday and on Sunday.

Recall / television / sexuality

Type of measure
Recall
Administration
Self-report
Media
Television
Domain
Sexuality

Measures genre-specific media use, including the following programming types that are popular among young adults, and are likely to contain messages about sexuality: prime-time comedies, prime-time dramas, soap operas, music videos, and daytime talk shows.

Recall / television & video / multiple domains

Type of measure
Recall
Administration
Self-report

Measures content-relevant and content-irrelevant television viewing. The former was constructed by adding the number of hours per week participants indicated that they watched the categories of daytime soap operas, evening dramas, news, news magazines, tabloid news, daytime talk shows, movies on television, and movies on VCR. The latter was constructed by adding the number of hours per week participants indicated they watched in the remaining categories (sports, comedies, music television, late night talk shows, and game shows).