This website enables users to collaborate with their colleagues to create an overview of common measures of media exposure and to catalog and discuss their applicability and measurement qualities including validity and reliability. Registration facilitates the building of our community and the acknowledgement of the contributions.
|Scale name||Recall / television / multiple domains|
|Scale description||Audience availability: Measures the number of hous that a person is available to watch television. It is based on the respondent’s selection of time periods s/he is available to watch television on a typical weekday and a typical weekend.|