This website enables users to collaborate with their colleagues to create an overview of common measures of media exposure and to catalog and discuss their applicability and measurement qualities including validity and reliability. Registration facilitates the building of our community and the acknowledgement of the contributions.
|Scale name||Recall / television / politics|
|Scale description||This measure makes use of the ‘‘item count technique’’ (Miller, 1984): Respondents read a list of behaviors and are asked to report how many of those behaviors they performed the day before the interview. This measure allows respondents to report their news exposure without revealing it to the interviewer, thus relieving presentational pressures.|