This website enables users to collaborate with their colleagues to create an overview of common measures of media exposure and to catalog and discuss their applicability and measurement qualities including validity and reliability. Registration facilitates the building of our community and the acknowledgement of the contributions.
|Scale name||Recall / television / politics|
|Scale description||This measure makes use of certain 'anchors' and thereby follows survey methodologists’ recommendations to point respondents towards effective estimation rules. Information about the frequency of the behavior in the population offers respondents a reference point for their estimates and encourages them to consider whether or not this reference point applies to them.|