The way in which Media Exposure is measured (e.g., exposure, recall or recognition)
The way in which the answers of the respondents were administrated, for example self-report, other-report or registration.
The medium or media towards which exposure was measured. This can be more than one medium.
The research area in which the measurement has taken place. For instance, political, entertainment, advertising, health, sex or general. A research can belong to more than one research area.
Measures where participants would look for information from or by if they were in the disaster situation. A total of 13 disaster information-seeking behavior items, adapted from Austin, Liu, and Jin’s (2012) study, are presented for participants.
Measures exposure to sexualizing music entertainment television and magazines
Measures consumers’ willingness to expose themselves to advertising in both traditional and new advertising formats. The first two items focus on the expected value of future advertising and the third on volitional intent.
Measures consumers’ cumulative perceptions of the global value of a brand’s past advertising.
Measures reliance for information on a given medium
Measures general media exposure: TV (hrs/week), radio (hrs/week), internet (hrs/week), newspaper (days/week), national TV news (days/week), and local TV news (days/week)
Measures sexual media exposure in adolescence with 5 seperate questions. Youth were placed into 1 of 3 categories: (1) Almost none / No exposure to sexual material in any medium. (2) Some exposure to sexual material in at least 1 medium. (3) Many or almost all / all exposure to sexual material in at least 1 medium.
Measures attention to media information on nutrition topics
Measures attention to health topics on TV, on the radio, in newspapers, in magazines, and on the internet
Measures the frequency consumers use media in the multi-media environment.
A list of 17 common women’s fashion magazines was presented, with additional space to add ‘others’. For each magazine women were asked to indicate whether they had bought it in the last 4 weeks, read or looked at someone else’s copy and to estimate how much time they had spent on it.
Measures magazine reading in the past year.
Measures monthly health media exposure by summing five items
Measures health media exposure in the past year: magazines and/or newsletters
Measures health media exposure in the past year: newspapers and/or general magazines
