The way in which Media Exposure is measured (e.g., exposure, recall or recognition)
The way in which the answers of the respondents were administrated, for example self-report, other-report or registration.
The medium or media towards which exposure was measured. This can be more than one medium.
The research area in which the measurement has taken place. For instance, political, entertainment, advertising, health, sex or general. A research can belong to more than one research area.
Measures political media use. Respondents indicated their frequency of use of different media separately. The scales were inverted and rescaled to range between 0 (never) to 1 (daily) to enable an assessment of maximum effects.
Measures where participants would look for information from or by if they were in the disaster situation. A total of 13 disaster information-seeking behavior items, adapted from Austin, Liu, and Jin’s (2012) study, are presented for participants.
Measures reliance for information on a given medium
Measures general media exposure: TV (hrs/week), radio (hrs/week), internet (hrs/week), newspaper (days/week), national TV news (days/week), and local TV news (days/week)
Measures the amount of attention respondents paid to political news by two follow-up questions (first, respondents were asked either typical week or past week questions assessing exposure to television news and newspapers)
Measures attention to health topics on TV, on the radio, in newspapers, in magazines, and on the internet
Measures the frequency consumers use media in the multi-media environment.
Newspapers: frequency of reading.
Measures newspaper use (subscription, bought, read).
Measures general media use in the past week
Measures focused media use: frequency of media use about politics
Measures media use. Respondents were asked either typical week or past week questions assessing exposure to television news and newspapers.
Measures frequency of newspaper reading.
Measures exposure to local newspaper news (in the last week).
Measures the exposure to national and international newspaper news (in the last week)
Measures general media use by averaging television, newspaper and internet use in the past seven days.
Measures health media exposure in the past year: newspapers and/or general magazines
Measures respondents their news exposure (days per week / minutes per day) for each of the four channels: newspaper, television, internet and radio
Measures media exposure to four different news sources: television news on broadcast networks, television news on cable networks, print newspaper and online news. If respondents indicated that they had used a media source in the last week, then this measurement measures news media use attention to the news source.
