Measures political media use. Respondents indicated their frequency of use of different media separately. The scales were inverted and rescaled to range between 0 (never) to 1 (daily) to enable an assessment of maximum effects.
The research area in which the measurement has taken place. For instance, political, entertainment, advertising, health, sex or general. A research can belong to more than one research area.
Survey participants were asked how often they used each of the following platforms: Facebook, YouTube, Twitter, and Google Plus. The frequency of use of each social media platform was combined into an additive scale of general social media use, reversed so that higher values reflected higher frequency of use.