The way in which Media Exposure is measured (e.g., exposure, recall or recognition)
The way in which the answers of the respondents were administrated, for example self-report, other-report or registration.
The medium or media towards which exposure was measured. This can be more than one medium.
The research area in which the measurement has taken place. For instance, political, entertainment, advertising, health, sex or general. A research can belong to more than one research area.
Measures the amount of attention respondents paid to political news by two follow-up questions (first, respondents were asked either typical week or past week questions assessing exposure to television news and newspapers)
Measures attention to media information on nutrition topics
Measures attention to health topics on TV, on the radio, in newspapers, in magazines, and on the internet
Measures the exposure to national and international newspaper news (in the last week)
Measures the exposure to national television news (in the last week)
Measures media exposure to four different news sources: television news on broadcast networks, television news on cable networks, print newspaper and online news. If respondents indicated that they had used a media source in the last week, then this measurement measures news media use attention to the news source.
