The way in which Media Exposure is measured (e.g., exposure, recall or recognition)
The way in which the answers of the respondents were administrated, for example self-report, other-report or registration.
The medium or media towards which exposure was measured. This can be more than one medium.
The research area in which the measurement has taken place. For instance, political, entertainment, advertising, health, sex or general. A research can belong to more than one research area.
Measures where participants would look for information from or by if they were in the disaster situation. A total of 13 disaster information-seeking behavior items, adapted from Austin, Liu, and Jin’s (2012) study, are presented for participants.
Measures consumers’ willingness to expose themselves to advertising in both traditional and new advertising formats. The first two items focus on the expected value of future advertising and the third on volitional intent.
Measures reliance for information on a given medium
